The Institute of Business Creativity (IBC) was launched in April 2018 on the campus of the world's leading Swiss hotel management school, Ecole hôtelière de Lausanne (EHL), and it is a partner of the EHL Group. Our office is based on the EHL campus in Lausanne, Switzerland.
Our purpose is to build bridges between the business world and academia to produce relevant, highly impactful, practice-based research and solutions. Our team contributes to EHL Group’s objective of providing innovative educational models for stakeholders in various service industries.
VISION
IBC aspires to be a global leader in practice-based management and organizational research for the creative advancement of the hospitality and service industries.
MISSION
Our mission is to produce impactful and leading-edge contributions for academia and industry and to build bridges between these two worlds.
It will achieve this by:
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