In 2021, as part of the long-standing partnership with METRO AG., EHL's Institute of Business Creativity (IBC) developed a series of short videos to help reinvent and inspire independent restaurateurs. 'Restaurant of the Future' videos create a platform for independent restaurateurs to share their experiences during and after Covid-19. Experts from various disciplines provide valuable insights and practical advice on how to reinvent the way we manage and operate restaurants.
By Megane Miralles
Dr Marc Stierand, Director of the Institute of Business Creativity (IBC) and Associate Professor at EHL, takes us on a thought-provoking journey around the question of creativity in business. What does business creativity really imply, how does it differ from innovation and how should companies encourage it?
By Marc Stierand
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