Our Valued Partners

The Institute of Business Creativity (IBC) was launched in April 2018 and counts already a number of prestigious partners in the world of hospitality as well as associates from the academic world.

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Metro AG

Strategic Partner

Metro AG is our research lab partner and sponsor who seeks to revolutionize the world of customer service in their industry and looks for innovative solutions to the modern business challenges.

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House of Learning Metro

Educational Partner

​IBC works in close collaboration with the House of Learning, an Educational division within Metro AG, that strives to provide a wide-ranging learning portfolio to their employees. Together we develop tailored training programs and educational workshops to grow professionals and leaders of Metro AG.

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Hospitality Digital (HD)

Strategic Partner

​​Hospitality Digital (HD) was established in 2015 and actively contributes to the digitalisation of the hospitality sector. Together, we work on implementing a variety of digital solutions and innovations for hotels, restaurants, caterers and trader businesses.

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Agroscope

Strategic Partner

IBC works in close collaboration with Agroscope that is affiliated with the Federal Office for Agriculture. Agroscope’s key tasks focus on research and development for the agriculture and food sector; policy advice for government agencies; and enforcement tasks in accordance with statutory provisions. Together, we develop innovative solutions for the agriculture and food sector that are based on practice-based research.

Industry Associates

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Carson BOOTH

Chief Operating Officer, POS8 Limited

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Fergus BOYD

Travel and Technology Thought Leader

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Thomas CAMENZIND

Founder of “foodroots AG”

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Lydia FORTE

Group Director of Food & Beverage at Rocco Forte Hotels

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Michael J GRAY, M.I.F.I.H.

Director of Gray Matters International – Advising in the World of Hospitality. National Delegate UK & Ireland for The European Hotel Managers Association – E.H.M.A.

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Heleri RANDE

Hospitality Strategist, Writer, Speaker, Presenter

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Henri ROELINGS

Founder & CEO at Hospitality Net

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Terence RONSON

Founder & Managing Director of Pertlink Limited

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Adam ROWLEDGE

Managing Director of Rowledge Associates

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Steven VAN DER KRUIT

Visionary and Marketing Consultant for Business Strategies, Innovation, Consumer Insights and forecasting Trends, based in Geneva and Bangkok.
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Ian WILSON

Advisor and Mentor / Ex SVP of Non-Gaming Operations

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Frank I. WOLFE, CAE, FIH

HFTP CEO

Academic Associates

IBC aspires to be a global leader in practice-based management and organizational research for the creative advancement of the hospitality and service industries.

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Dr Selcuk ACAR

Associate Professor of Educational Psychology at University of North Texas, US.
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Dr Cinla AKINCI

Lecturer in Management University of St Andrews, UK.
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Ms Helen ATKINSON

Principal Lecturer and Director of Education University of Brighton, Brighton, UK.
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Prof John BAER

Professor Rider University, New Jersey, US.
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Ms Alina BAS

Executive Coach at Alina Bas Consulting,
Leadership Development Consultant,
Best-Selling Author, New York, US.

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Prof David BOJE

Regents Professor
of  Management and Storytelling Author
New Mexico State University, Las Cruces, New Mexico, US.

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Prof Isabelle BOUTY

Professor and Director Executive Doctorate in
Business Administration Université Paris Dauphine –PSL, FR.
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Prof Dimitrios BUHALIS

Professor of eTourism, Head of Department Tourism and Hospitality and Director of eTourism Lab Bournemouth University, UK.
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Dr Heather CAIRNS-LEE

Visiting fellow University of Surrey, Guilford, UK. Coach and Consultant at the World Economic Forum, IMD Business School and Partner at HeidelRose GmbH.

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Prof Xavier CASTANER

Professor of Strategy University of Lausanne, Lausanne, CH. Member of EURAM's Executive Office.
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Prof Robert CHIA

Research Professor in Management University of Glasgow, UK Member of the Royal Society of Arts.
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Prof Cihan COBANOGLU

McKibbon Endowed Chair Professor & President of ANAHEI, Global Citizen.
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Prof David CROPLEY

Professor of Engineering Innovation University of South Australia, Adelaide, AU.
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Prof Ann CUNLIFFE

Professor Fundação Getulio Vargas-EAESP, Sao Paulo, BR University of Bradford, UK.
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Dr Viktor DÖRFLER

Senior Lecturer in Information & Knowledge Management University of Strathclyde, UK.

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Prof Anita EVES

Professor of Hospitality Management and Associate Dean (Learning and Teaching) University of Surrey, Guildford, UK.

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Prof Jacob EISENBERG

Associate Professor, Management Department, UCD College of Business, University College Dublin.
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Ms Miriam FEULS

Phd Student and Lecturer University of the Arts Berlin, Germany.
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Prof Matthias FIFKA

Head of the Institute of Economics and Business at Friedrich Alexander University Erlangen-Nürnberg, Germany.

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Dr Vlad GLAVEANU

Associate Professor and Head of Psychology, Sociology and Professional Counseling at Webster University Geneva, Switzerland.

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Dr Marie-Léandre GOMEZ

Associate Professor ESSEC Business School, Paris, France.

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Prof Usha HALEY

W. Frank Barton Distinguished Chair in International Business & Professor of Management at Wichita State University, Kansas, US.

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Prof Christian HARTEIS

Professor for Educational Science at University of Paderborn, Paderborn, Germany.

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Prof Paul HIBBERT

Professor of Management and Dean of Arts & Divinity University of St Andrews, UK Associate Editor - Academy of Management Learning and Education and Journal of Management Education.
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Prof Leo JAGO

Professor in Hospitality and Events University of Surrey, Guildford, UK.

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Prof Brian KING

Professor and Associate Dean (Executive Education and Partnership) The Hong Kong Polytechnic University, CN.

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Prof Bill LEE

Professor of Accounting University of Sheffield, Sheffield, UK.

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Prof Todd LUBART

Professor of Psychology Université Paris Descartes, Paris, FR.

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Prof Johannes LUGER

Associate Professor in Organizational Learning, Exploration-Exploitation, Behavioral Strategy Copenhagen Business School (starting summer 2018), Copenhagen, DK. Visiting Professor at EHL.

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Prof Jillian MACBRYDE

Professor of Operations Management and Deputy Dean University of York, York, UK.

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Dr Eleni MAVRAGANI

Academic Associate International Hellenic University, GR.

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Prof Charalampos MAINEMELIS

Professor of Organizational Behavior ALBA Graduate Business School, The American College of Greece, GR.

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Prof Fevzi OKUMUS

CFHLA Preeminent Chair Professor University of Central Florida Rosen College, Orlando, Florida, US Editor – International Journal of Contemporary Hospitality Management.

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Dr Rozenn PERRIGOT

Associate Professor Graduate School of Management Center for Research in Economics and Management (CREM CNRS 6211) University of Rennes 1, Rennes, FR Head of "Organizations, Networks and Digital" Team Visiting Professor at EHL.

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Dr Igor PYRKO

Lecturer in Strategy at Aston Business School, Birmingham, UK

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Prof Monique RAATS

Professor and Director of the Food, Consumer Behaviour and Health Research Centre University of Surrey, Guildford, UK.

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Prof Roni REITER-PALMON

Varner Professor and Director of Industrial/Organizational (I/O) Psychology University of Nebraska, US Editor - The Psychology of Aesthetics, Creativity and the Arts Associate Editor - European Journal of Work and Organizational Psychology.

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Prof Mark RUNCO

Professor University of Georgia, Athens, Georgia, US Editor – Creativity Research Journal, Journal of Genius and Eminence and Business Creativity & the Creative Economy Distingushed Research Fellow at American Institute for Behavioral Research and Technology.

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Prof Mark SAUNDERS

Professor of Business Research Methods University of Birmingham, Birmingham, UK Fellow of the British Academy of Management

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Prof Marianna SIGALA

Professor in Tourism University of South Australia, AU Editor - Journal of Service Theory and Practice and Journal of Hospitality and Tourism Management.

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Dr Marta SINCLAIR

Senior Lecturer Department of International Business and Asian Studies Griffith University, South East Queensland, AU

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Prof Scott SONENSHEIN

Henry Gardiner Symonds Professor of Management Rice University, Houston, TX, US Associate Editor - Academy of Management Journal

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Dr Paul SOWDEN

Professor of Psychology, Cognition and Creativity at the University of Winchester, UK

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Prof Kerrie UNSWORTH

Professor of Organizational Behaviour at Leeds University Business School, UK

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Prof Alan WILSON

Professor Emeritus at University of Strathclyde, UK

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Prof Jochen WIRTZ

Professor of Marketing and Vice Dean of MBA Programmes at National University of Singapore, SG